Understanding Violet's data infrastructure: A deep dive into our onboarding process

At Violet, we pride ourselves on the meticulous effort that goes into onboarding each new partner. Our approach is not just about integrating data; it's about crafting a robust data infrastructure that unlocks growth and drives informed decision-making.

In this article, we’ll explore how our onboarding process differs significantly from off-the-shelf data analysis platforms while highlighting our unique value proposition.

The hard work behind every partnership

When a new partner joins Violet, they are not just getting access to a standard dashboard. Instead, they are entering a collaborative journey that begins long before the official kickoff.

We invest considerable time in understanding the nuances of each partner's business model, their specific KPIs, and the challenges they face. This pre-kickoff phase involves extensive discussions with our commercial team to tailor solutions that are uniquely suited to their needs.

Our team conducts a thorough data discovery call to map out the existing data stack, identifying all systems involved and understanding how data flows between them.

This foundational work is crucial because it allows us to create a single source of truth that combines disparate data sources into a cohesive framework.

A tailored approach versus off-the-shelf solutions

Unlike generic data analysis platforms that offer one-size-fits-all solutions, our approach is deeply customized.

We recognize that every business has its own set of requirements and complexities.

For instance, while many platforms might simply connect to various data sources and present raw metrics, we go further by structuring the data in a way that aligns with strategic business goals.

This means not only capturing the right data but also ensuring it is organized in a manner that facilitates insightful analysis. Our team, who all have substantial growth marketing expertise, works diligently to bucket data into meaningful categories, allowing partners to derive actionable insights without getting lost in granular details.

Unlocking growth through strategic data modeling

Central to Violet’s value proposition is our commitment to strategic data modeling.

The way we structure and categorize data directly impacts the insights our partners can derive from it. For example, if we simply connect source and medium UTMs without thoughtful categorization, partners may struggle to make sense of their performance metrics.

By leveraging expertise from seasoned strategists within our Growth Operating System, we ensure that the data is modeled in a way that supports business growth. This involves making critical decisions about how to bucket various channels—whether to categorize affiliates under referrals or as a separate channel entirely—based on what will provide the most value for our partners.

Productizing the onboarding process

Our scoping template is a key tool in this endeavor. It allows us to outline necessary integrations for each platform and determine the frequency at which we can access updated data.

This systematic approach enables us to efficiently manage complex projects involving multiple stakeholders—from business analysts and engineers to marketing teams—ensuring everyone is aligned on goals and expectations.

Continuous improvement: A commitment to quality

Our work doesn’t end once the initial setup is complete. We believe in a continuous improvement model where we constantly refine our processes based on real-world performance and feedback from partners. This includes rigorous quality control measures to ensure that the conversion events tracked on the front end align with backend metrics.

We also employ advanced modeling tools to enhance our reporting capabilities. By predicting customer lifetime value (LTV) or segmenting audiences based on behavior, we provide partners with deeper insights that drive strategic decisions.

The Violet difference

Violet’s onboarding process is a testament to our dedication to empowering partners through robust data infrastructure. By investing time and resources into understanding each partner's unique needs, we create tailored solutions that go beyond mere analytics.

Our approach not only differentiates us from off-the-shelf platforms but also positions us as a vital partner in driving growth. With Violet, companies gain more than just access to dashboards; they gain a strategic ally committed to unlocking their full potential through actionable insights derived from expertly structured data.In summary, when you choose Violet, you’re choosing a path towards informed decision-making and sustainable growth powered by an unparalleled commitment to quality and customization in your data infrastructure.