Your Dashboard is lying to you. Too many companies focus on the wrong numbers. They chase metrics that are easiest to capture, and ignore those that actually fuel sustainable growth. But the companies that scale? They focus on revenue, retention, and long-term value.

The biggest irony in modern business? SaaS made data easier to track but harder to unify. The success of SaaS gave every team better tools, But it also created one of the biggest growth blockers today: Data silos.