Performance Parallels: MMM Concepts Explained from an Athlete's Perspective
Both in running and marketing, success depends on identifying what is incremental within your mix and will advance your performance to the next level.
Top 5 growth metrics that matter: (and 5 that don't)
Your Dashboard is lying to you.
Too many companies focus on the wrong numbers.
They chase metrics that are easiest to capture, and ignore those that actually fuel sustainable growth.
But the companies that scale?
They focus on revenue, retention, and long-term value.
How to Get Your CFO & CMO to Finally Align
The biggest irony in modern business?
SaaS made data easier to track but harder to unify.
The success of SaaS gave every team better tools,
But it also created one of the biggest growth blockers today:
Data silos.
Provide In-Depth Visibility into Your Investment Efficiency: How a Nonprofit Achieved 12x Donation Growth Through Digital Investment in 8 Months Under Strict Cash Constraints
B2C Non-Profit Donation Growth
Finding Efficiency to Expand Digital Investment for Omni-Channel Retailer: Increase Variable Contribution Margin by $14 Million in first 9 Months
B2C Fashion Transactional Growth
Scaling Qualified Leads: How a Membership Organization Increased Member Acquisition by 3M in 24 Months
B2C LeadGen for Non-Profit Membership
Leverage Lifetime Value in Investment Decisions: How a D2C Business Unlocked Its Subscription Model and Grew Subscription Revenue to 50% Without Sacrificing Transactional Sales
B2C Subscription Growth
Gain End-to-End Visibility in Your Sales Funnel: How a Behavioral Health Client Increased Admit Volume by 50% in 180 Days
B2C Healthcare LeadGen Growth
Unlocking Digital Growth: How a Location-Based Jewelry Brand Grew Revenue by 4x in 3 Years By Scaling Appointments Driven by Digital Investment
B2C Luxury Jewelry LeadGen Growth
Solving the attribution challenge: How a B2B Design Company Increased Demos by 50% in Just 8 Months
B2B DemandGen Client in the Design Space
Understanding Violet's data infrastructure: A deep dive into our onboarding process
In this article, we’ll explore how our onboarding process differs significantly from off-the-shelf data analysis platforms while highlighting our unique value proposition.
How to Confidently Open a New Channel Using Testing and Marketing Mix Model (MMM)
In today's dynamic marketing landscape, businesses are increasingly turning to
